Collaborative Approach for Achieving Ambitious Sustainability Goals: The Prosecco Sustainability Project

Valentina Di Chiara (), Andrea Battistella, Vasco Boatto, Sandra Furlan, Luca Giavi, Silvia Liggieri, Anna Paiola, Eugenio Pomarici and Stefano Stefanucci
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Valentina Di Chiara: Interdepartmental Center for Research in Viticulture and Oenology (CIRVE), University of Padua, 31015 Conegliano, Italy
Andrea Battistella: Research and Development Area, Prosecco DOC Consortium, 31100 Treviso, Italy
Vasco Boatto: Interdepartmental Center for Research in Viticulture and Oenology (CIRVE), University of Padua, 31015 Conegliano, Italy
Sandra Furlan: Research and Development Area, Valoritalia srl, 00187 Rome, Italy
Luca Giavi: Research and Development Area, Prosecco DOC Consortium, 31100 Treviso, Italy
Silvia Liggieri: Research and Development Area, Prosecco DOC Consortium, 31100 Treviso, Italy
Anna Paiola: Research and Development Area, Valoritalia srl, 00187 Rome, Italy
Eugenio Pomarici: Interdepartmental Center for Research in Viticulture and Oenology (CIRVE), University of Padua, 31015 Conegliano, Italy
Stefano Stefanucci: Research and Development Area, Equalitas srl, 00198 Rome, Italy

Sustainability, 2024, vol. 16, issue 2, 1-14

Abstract: Despite attention to sustainability growing in the last decade in the wine sector, the rate of association with wine sustainability programs still appears to be limited. This is mainly related to the uncertainty about the economic benefits related to the implementation of sustainable best practices. In this regard, some studies highlighted that the presence of professionals capable of managing the requirements promoted by the standards generally leads to a positive perception of their impact on the economic performances of companies. Therefore, to encourage participation in sustainability programs, the adoption of a collaborative approach to share the skills and knowledge necessary to manage the transition from a conventional organization to a sustainable one seems to be a functional strategy. This paper presents the Prosecco Sustainability Project as a case study to investigate how a structured set of activities must be deployed through a participatory/collaborative approach to significantly improve the level of sustainability of a wide and heterogeneous community of grape and wine producers. The case study highlights that the collaboration between different actors and the guidance from a coordinating figure capable of fostering dialogue and cooperation among the various stakeholders represent key elements to the large-scale deployment of a sustainable management system.

Keywords: sustainability; wine; certification; territory; Prosecco; competitiveness (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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