Shifting Workplace Paradigms: Twitter Sentiment Insights on Work from Home

Amlan Haque (), Kishore Singh, Sabi Kaphle, Heena Panchasara and Wen-Chun Tseng
Additional contact information
Amlan Haque: School of Business & Law, CQUniversity, Sydney 2000, Australia
Kishore Singh: School of Business & Law, CQUniversity, Brisbane 4000, Australia
Sabi Kaphle: School of Health, Medical and Applied Sciences, CQUniversity, Melbourne 3000, Australia
Heena Panchasara: School of Engineering and Technology, CQUniversity, Melbourne 3000, Australia
Wen-Chun Tseng: School of Engineering and Technology, CQUniversity, Cairns 4870, Australia

Sustainability, 2024, vol. 16, issue 2, 1-18

Abstract: The COVID-19 pandemic has forced organisations to evaluate whether work from home (WFH) best fits future office management and employee productivity. The increasing popularity of web-based social media increases the possibility of using employees’ sentiment and opinion-mining techniques to track and monitor their preferences for WFH through Twitter. While social media platforms provide useful data-mining information about employee opinions, more research must be conducted to investigate the sentiment on Twitter of WFH employees. This paper meets this research demand by analysing a random sample of 755,882,104 tweets linked to employees’ opinions and beliefs regarding WFH. Moreover, an analysis of Google trends revealed a positive sentiment toward WFH. The results of this paper explore whether people (as employees) are enthusiastic and optimistic about WFH. This paper suggests that WFH has positive and supportive potential as an HRM strategy to increase workplace effectiveness for greater staff engagement and organisational sustainability.

Keywords: work from home; Twitter; sentiment analysis; topic modelling; employee attitude (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/16/2/871/pdf (application/pdf)
https://www.mdpi.com/2071-1050/16/2/871/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:16:y:2024:i:2:p:871-:d:1322589

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().