Analysis of Regional Competitiveness of China’s Cross-Border E-Commerce

Lifan Yang, Jiatian Dong and Weixin Yang ()
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Lifan Yang: Business School, East China University of Political Science and Law, Shanghai 201620, China
Jiatian Dong: Business School, East China University of Political Science and Law, Shanghai 201620, China
Weixin Yang: Business School, University of Shanghai for Science and Technology, Shanghai 200093, China

Sustainability, 2024, vol. 16, issue 3, 1-20

Abstract: Cross-border e-commerce is a pivotal component of the digital economy, serving as a crucial gauge for regional competitiveness in digital transformation and international trade. This study employs the Groundings-Enterprises-Markets (GEM) model, factor analysis, and the entropy weight method to evaluate the regional competitiveness of cross-border e-commerce in China. Analyzing data from 2018 to 2021 across 31 provinces, municipalities, and autonomous regions, the research assesses competitiveness through basic, enterprise, and market factors. Findings reveal annual improvement in China’s overall cross-border e-commerce competitiveness, yet notable regional disparities persist, with the east outpacing the west. Guangdong Province emerges as a key player and leader when the regions are classified into three tiers. Key factors influencing competitiveness include the digital economy development index, the number of cross-border e-commerce pilot zones, R&D expenditures, cross-border enterprise competitiveness, and core enterprise scale. The study concludes with policy recommendations, emphasizing digital reform, logistics efficiency enhancement, and the promotion of digital technologies.

Keywords: cross-border e-commerce; GEM model; regional competitiveness; entropy weight method (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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