How Do International Contractors Choose Target Market Based on Environmental, Social and Governance Principles? A Fuzzy Ordinal Priority Approach Model

Wang Zhou, Shuyue Xia, Jinglei Ye and Na Zhang ()
Additional contact information
Wang Zhou: School of Civil Engineering and Architecture, Zhejiang Sci-Tech University, Hangzhou 310018, China
Shuyue Xia: School of Civil Engineering and Architecture, Zhejiang Sci-Tech University, Hangzhou 310018, China
Jinglei Ye: School of Civil Engineering and Architecture, Zhejiang Sci-Tech University, Hangzhou 310018, China
Na Zhang: School of Civil Engineering and Architecture, Zhejiang Sci-Tech University, Hangzhou 310018, China

Sustainability, 2024, vol. 16, issue 3, 1-18

Abstract: Overseas market choice is very important for the survival and sustainable development of transnational construction enterprises. However, in previous studies, little attention has been given to overseas market choice models, particularly under the ESG (environmental, social and governance) goals. To bridge this gap, the study combined ESG principles and organizational ecology theory to construct an overseas market choice model for international contractors. Firstly, 17 influencing factors were identified based on a literature review. Then, a market choice model was conducted by using the fuzzy ordinal priority approach (OPA-F). Finally, this paper took Chinese international engineering consulting enterprises as an example to use in the proposed model. This study will help international contractors choose overseas markets more scientifically and rationally.

Keywords: ESG principles; market choice model; international contractors; fuzzy ordinal priority approach (OPA-F) (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/16/3/1203/pdf (application/pdf)
https://www.mdpi.com/2071-1050/16/3/1203/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:16:y:2024:i:3:p:1203-:d:1330650

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().