Electric Vehicle Adoption Barriers in Thailand

Jung-Fa Tsai, Sheng-Che Wu, Pajaree Kathinthong, Thu-Hien Tran and Ming-Hua Lin ()
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Jung-Fa Tsai: Department of Business Management, National Taipei University of Technology, No.1, Sec. 3, Zhongxiao E. Rd., Taipei 106344, Taiwan
Sheng-Che Wu: Department of Business Management, National Taipei University of Technology, No.1, Sec. 3, Zhongxiao E. Rd., Taipei 106344, Taiwan
Pajaree Kathinthong: Department of Business Management, National Taipei University of Technology, No.1, Sec. 3, Zhongxiao E. Rd., Taipei 106344, Taiwan
Thu-Hien Tran: Department of Industrial Engineering and Management, National Taipei University of Technology, No.1, Sec. 3, Zhongxiao E. Rd., Taipei 106344, Taiwan
Ming-Hua Lin: Department of Urban Industrial Management and Marketing, University of Taipei, No.101, Sec. 2, Zhongcheng Rd., Shilin District, Taipei 111036, Taiwan

Sustainability, 2024, vol. 16, issue 4, 1-15

Abstract: Adopting electric vehicles (EVs) is a potential solution to reduce emissions and protect the environment. Although countries encourage people to use EVs to replace gasoline and diesel vehicles, the application of EVs still needs to overcome many barriers, especially in developing countries such as Thailand. This study aims to identify critical barriers that hinder the adoption of EVs not only among EV owners but also among non-EV owners. First, two rounds of the modified Delphi method were used to identify significant barriers through expert opinions. The decision-making trial and evaluation laboratory (DEMATEL) method was then applied to determine their relationship. Among financial, technical, infrastructure, and policy dimensions, industrial experts agree about 14 significant barriers to the adoption of EVs. The results show that the long charging duration, limited driving range, and lack of charging stations are the most critical barriers affecting Thai customers adopting EVs. This study’s findings will help manufacturers and policymakers understand customer requirements and develop appropriate strategies to improve the adoption of EVs.

Keywords: electric vehicle; barriers analysis; modified Delphi method; decision-making trial and evaluation laboratory (DEMATEL) method (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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