Student-Led Campus Happiness Lunchboxes: Paying for Positive Impact

Ze-Yung Wang and Kuo-Wei Chen ()
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Ze-Yung Wang: Department of Hospitality Management, Tajen University, Pingtung 90741, Taiwan
Kuo-Wei Chen: Department of Hospitality Management, Ming Chuan University, Taoyuan 333326, Taiwan

Sustainability, 2024, vol. 16, issue 4, 1-19

Abstract: In the aftermath of the 2022 Russian–Ukrainian war, Taiwan experienced economic shocks that prompted the government to initiate the happiness lunchbox program, aimed at fostering sustainable development and zero hunger concerns. Despite these efforts, economically disadvantaged university students faced challenges due to the unconventional outsourcing of campus meals. This study, conducted by leveraging campus culinary facilities, adopts an inferred value approach as opposed to the subjective willingness-to-pay (WTP) method, providing a more conservative assessment of students’ willingness to contribute. Through regression analysis, this study highlights the positive correlation between student engagement in charitable activities and WTP for student-led events. This involvement not only enhances food safety and hygiene but also reflects a genuine commitment to supporting financially challenged students. The comprehensive nature of this approach effectively tackles issues related to campus nutrition, emphasizing the significance of establishing a sustainable campus environment to achieve objectives such as “zero hunger” and “responsible consumption and production” on campus.

Keywords: campus sustainability; zero hunger; economically disadvantaged individuals; food safety and hygiene (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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