A Way to Attract Digital Nomads to Tourist Destinations in the New Normal Era

Yunho Ji, Sang-Min Kim and YoungJun Kim ()
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Yunho Ji: College of Business Administration, Kangwon National University, Chuncheon 24341, Republic of Korea
Sang-Min Kim: Future Business Division, Gangwon Technopark, Chuncheon 24206, Republic of Korea
YoungJun Kim: Graduate School of Management of Technology, Korea University, Seoul 02841, Republic of Korea

Sustainability, 2024, vol. 16, issue 6, 1-16

Abstract: In the new normal era, digital nomads are poised to play a pivotal role in driving innovation and revitalizing local economies. Their unique lifestyle and skillset can contribute to positive social and cultural changes, making them valuable assets in shaping the future of work and society. This study explores the characteristics of digital nomads based on remote work and seeks policy ways to attract digital nomads to tourist attractions. Focus group interviews (FGIs) were intended to establish policies related to digital nomads’ tourist sites in the new normal era and to provide implications for strategies to revitalize digital nomads. Each FGI’s panel consists of eight people working for working-level officials, government officials, and public organizations, and it was held three times in about two months, from January to February 2023. FGIs consist of four areas: ‘activating local tourism’, ‘digital transformation’, ‘development of wellness contents’, and ‘creating a settlement environment’. Moreover, eight strategic topics and 24 strategic tasks were derived from each strategic category. Seeking regional attraction strategies for digital nomads is meaningful in responding to paradigm shifts in the new normal era and exploring sustainable local ecosystems.

Keywords: digital nomad; new normal; tourist destination; digital transformation; FGI (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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