Influencing the Mechanism of Tourists’ Choice of Green Transportation Modes—A Case Study of Beijing, China

Dodo Alfa Abdoulaye, Ping Yin and Bai Shiqian ()
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Dodo Alfa Abdoulaye: School of Economics and Management, Beijing Jiaotong University, No. 3 Shangyuancun, Haidian District, Beijing 100044, China
Ping Yin: School of Economics and Management, Beijing Jiaotong University, No. 3 Shangyuancun, Haidian District, Beijing 100044, China
Bai Shiqian: Fengtai Transportation Management Branch, Beijing Municipal Commission of Transportation, Fengtai District, Beijing 100071, China

Sustainability, 2024, vol. 16, issue 6, 1-21

Abstract: This paper discusses the mechanism of tourists choosing green transportation means. Based on relevant research, this paper first constructed the concept of green transportation for tourist destinations. Then, based on the two theories of tourists’ environmental responsibility behavior—the theory of planned behavior and the theory of norm activation, combined with the characteristics of tourists’ demand for transportation in tourist destinations—a model aimed at influencing the mechanism of tourists’ choice of green transportation was constructed. Two tools, SPSS24.0 and AMOS23.0, were chosen for data analysis to provide policy suggestions for the destination to promote the guide for choosing green transportation means and providing tourists with more satisfactory transportation.

Keywords: green transportation mode; tourists’ choice; theory of planned behavior; norm activation theory; Beijing; urban transportation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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