An Exploratory Analysis of the Current Status and Potential of Service-Oriented and Data-Driven Business Models within the Sheet Metal Working Sector: Insights from Interview-Based Research in Small and Medium-Sized Enterprises

Jonas Wirth, Mirko Schneider (), Leon Hanselmann, Kira Fink, Stephan Nebauer and Thomas Bauernhansl
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Jonas Wirth: Fraunhofer Institute for Manufacturing Engineering and Automation IPA, Nobelstraße 12, 70569 Stuttgart, Germany
Mirko Schneider: Fraunhofer Institute for Manufacturing Engineering and Automation IPA, Nobelstraße 12, 70569 Stuttgart, Germany
Leon Hanselmann: TRUMPF SE + Co. KG, Johann-Maus-Straße 2, 71254 Ditzingen, Germany
Kira Fink: Fraunhofer Institute for Manufacturing Engineering and Automation IPA, Nobelstraße 12, 70569 Stuttgart, Germany
Stephan Nebauer: Fraunhofer Institute for Manufacturing Engineering and Automation IPA, Nobelstraße 12, 70569 Stuttgart, Germany
Thomas Bauernhansl: Fraunhofer Institute for Manufacturing Engineering and Automation IPA, Nobelstraße 12, 70569 Stuttgart, Germany

Sustainability, 2024, vol. 16, issue 7, 1-19

Abstract: Responding to changing value creation processes in the sheet metal working sector, where the complexity and interchangeability of products challenge traditional differentiation strategies, this exploratory analysis examines the integration of service-oriented and data-driven business models as new paths to ensure competitiveness, especially for small and medium-sized enterprises (SMEs). This study aims to capture the current state and challenges associated with the implementation of these business models in this sector. This research was conducted through semi-structured interviews with SMEs in the industry. The findings indicate that service-oriented and data-driven business models are not yet widely adopted and that manufacturing companies require support in their implementation. Fields of action were identified for the industry. These are “Creating awareness and understanding”, “Recognizing added value”, “Increasing company maturity”, and “Understanding the change process”. Cooperation between science and industry is essential in tackling these fields of action to ensure the successful integration of such business models in manufacturing companies. This paper identifies challenges in the fields of action that companies must address through a structured approach, promoting awareness, recognizing value, improving organizational maturity, and understanding the change process to successfully implement service-oriented and data-driven business models.

Keywords: service-oriented business models; data-driven business models; servitization; digital transformation; ecosystem innovation; SME (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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