Purchasing Intention of Products with Sustainable Packaging

Aline Carla Petkowicz, Tatiane Pelegrini, Brian William Bodah, Carlos Daniel Rotini, Leila Dal Moro, Alcindo Neckel, Caroline Pauletto Spanhol, Elton Gean Araújo, Jandir Pauli and Giana de Vargas Mores ()
Additional contact information
Aline Carla Petkowicz: Atitus Educação, Passo Fundo 99070-220, Brazil
Tatiane Pelegrini: Atitus Educação, Passo Fundo 99070-220, Brazil
Brian William Bodah: Thaines and Bodah Center for Education and Development, Othello, WA 99344, USA
Carlos Daniel Rotini: Atitus Educação, Passo Fundo 99070-220, Brazil
Leila Dal Moro: Atitus Educação, Passo Fundo 99070-220, Brazil
Alcindo Neckel: Atitus Educação, Passo Fundo 99070-220, Brazil
Caroline Pauletto Spanhol: Federal University of Mato Grosso do Sul, Campo Grande 79074-460, Brazil
Elton Gean Araújo: Federal University of Mato Grosso do Sul, Campo Grande 79074-460, Brazil
Jandir Pauli: Atitus Educação, Passo Fundo 99070-220, Brazil
Giana de Vargas Mores: Atitus Educação, Passo Fundo 99070-220, Brazil

Sustainability, 2024, vol. 16, issue 7, 1-18

Abstract: This study investigates Brazilian consumers’ purchase intentions for sustainably packaged products, applying the theory of planned behavior enhanced with environmental concern, knowledge, willingness to pay more, and trust. Data were collected from 509 participants via an online questionnaire, using convenience sampling. The questionnaire, based on previously validated scales, examined attitudes toward purchasing, subjective norms, perceived behavioral control, environmental variables, and purchase intentions. Descriptive analysis pointed out the prominence of environmental concern, positive purchasing attitudes, and purchase intentions. Principal component analysis reorganized variables into seven components, while cluster analysis identified three distinct consumer profiles: those prioritizing cost and information, environmentally conscious young consumers, and individuals influenced by social factors, with a strong sense of consumption control. The study reveals a widespread concern for the environment among respondents, highlighting the need for societal and political advancements in support of sustainable consumption practices.

Keywords: sustainable packaging; purchase intention; environmental concern; environmental knowledge; sustainability management; Brazil (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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