Evaluation of the Quality of Higher Education Services by Revised IPA in the Perspective of Digitization

Olimpia Iuliana Ban (), Roxana Hatos, Nicoleta-Georgeta Bugnar, Dinu Sasu, Adela Laura Popa and Andreea-Florina Fora
Additional contact information
Olimpia Iuliana Ban: Department of Economics and Business, Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania
Roxana Hatos: Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania
Nicoleta-Georgeta Bugnar: Department of International Affairs, Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania
Dinu Sasu: Department of Management-Marketing, Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania
Adela Laura Popa: Department of Management-Marketing, Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania
Andreea-Florina Fora: Department of International Affairs, Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania

Sustainability, 2024, vol. 16, issue 7, 1-22

Abstract: Higher education services are at a crossroads created by the disruptive impact of digitalization. The COVID-19 pandemic experience forced Romanian universities to use digital educational platforms and other online education tools. The questions put into discussion are: Where is Romanian university education headed, what attributes of service quality are relevant for students, how do they see the digitization experience, and what needs to be done to increase satisfaction? A survey was conducted based on an online questionnaire on a sample of 314 students from the University of Oradea that used, for the first time in empirical research, a scale to measure satisfaction with the quality of educational services to which a dimension of digital education is added. Revised importance–performance analysis (importance–performance analysis in nine quadrants with one parameter c-9Qc-IPA) was used for data processing. The results show a still-reserved attitude towards certain aspects of the digitization of services, with priority remaining on aspects related to the material base and the prospects of finding a suitable job after graduation.

Keywords: satisfaction; higher education; digitization; importance–performance analysis revised; Romania (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2071-1050/16/7/3017/pdf (application/pdf)
https://www.mdpi.com/2071-1050/16/7/3017/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:16:y:2024:i:7:p:3017-:d:1370307

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().