Research on the Dynamic Fuzzy Evaluation and Promotion Strategy of Green and Low-Carbon Lifestyle Among the Chinese Public

Huajun Xu, Yuefu Lai, Shuang Chen, Honglei Mu () and Shengdao Shan
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Huajun Xu: School of Economics and Management, Zhejiang University of Science and Technology, Hangzhou 310023, China
Yuefu Lai: School of Information and Electronic Engineering, Zhejiang University of Science and Technology, Hangzhou 310023, China
Shuang Chen: School of Electrical Engineering, Zhejiang University of Science and Technology, Hangzhou 310023, China
Honglei Mu: School of Economics and Management, Zhejiang University of Science and Technology, Hangzhou 310023, China
Shengdao Shan: School of Environment and Natural Resources, Zhejiang University of Science and Technology, Hangzhou 310023, China

Sustainability, 2025, vol. 17, issue 10, 1-23

Abstract: The popularization of a green and low-carbon lifestyle among the public is a key link to achieve the goals of a carbon peak and carbon neutrality. By conducting an extensive questionnaire survey, this paper focuses on the current situation of a green and low-carbon lifestyle among the Chinese public, and deeply explores the cognition and practical levels of a green and low-carbon lifestyle among the public. Based on the entropy weight method, a set of evaluation index systems that can comprehensively reflect the public’s green and low-carbon lifestyle has been constructed, and the core factors influencing the public’s green and low-carbon lifestyle behaviors have been extracted. At the same time, a dynamic fuzzy evaluation model has been constructed to predict and analyze the development trend in the public’s green and low-carbon lifestyle. The research results showed that the Chinese public has achieved initial results in promoting a green and low-carbon lifestyle, showing a good development trend. To further promote the popularization of a green and low-carbon lifestyle, this paper proposes countermeasures and suggestions such as strengthening the tripartite cooperation among the government, enterprises, and society, improving the market incentive mechanism, and strengthening publicity and education. This paper not only has certain theoretical significance, but also provides practical implications for the global response to climate change.

Keywords: green and low carbon; lifestyle; dynamic fuzzy evaluation model; promotion strategies (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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