Evaluation of Regional Characteristics of Rural Landscapes in the Yangtze River Delta from the Perspective of the Ecological–Production–Living Concept

Yuqing Zhang, Jiaxin Huang, Kun Zhang, Yuhan Guo, Di Hu () and Zhang Wang
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Yuqing Zhang: College of Art and Design, Nanjing Tech University, Nanjing 211816, China
Jiaxin Huang: Academy of Art and Design, Anhui University of Technology, Maanshan 243000, China
Kun Zhang: College of Art and Design, Nanjing Tech University, Nanjing 211816, China
Yuhan Guo: Academy of Art and Design, Anhui University of Technology, Maanshan 243000, China
Di Hu: Academy of Art and Design, Anhui University of Technology, Maanshan 243000, China
Zhang Wang: Academy of Art and Design, Anhui University of Technology, Maanshan 243000, China

Sustainability, 2025, vol. 17, issue 11, 1-37

Abstract: The rural landscape serves as a window to showcase regional culture and can drive the development of the rural cultural tourism industry. However, driven by the rural revitalization strategy, the construction of rural landscapes in the Yangtze River Delta region faces the challenges of homogeneity and lack of authenticity. A regional evaluation of the rural landscape and strategic suggestions are key to solving this problem. Therefore, this study selected three representative villages in the Yangtze River Delta region and established a regional evaluation model of the rural landscape in the Yangtze River Delta from the perspective of the ecological–production–living concept, utilizing the analytic hierarchy process, a tourist questionnaire survey, IPA, and Munsell color analysis. The results show that (1) the core indicator of the rural landscape regionality is the life landscape, followed by the production landscape, and finally, the ecological landscape; (2) the overall satisfaction of the rural landscape is high, and the satisfaction of the water network landscape is significantly higher than other indicators; (3) the results of IPA show that what needs to be maintained are traditional dwellings and historical relics, and what needs to be improved are sign design and rural public art design; (4) Munsell color analysis shows that the characteristics the of rural landscape in the Yangtze River Delta region are diverse and inclusive. This study is of great significance for maintaining the characteristics of the rural landscape in the Yangtze River Delta region and promoting the protection of rural landscape style under different regional conditions.

Keywords: rural landscape; regional evaluation; Yangtze River Delta; ecology–production–living; evaluation model (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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