Consumers’ Willingness to Adopt Pro-Environmental Attitudes

Adam Hamrol, Marta Grabowska () and Beata Starzyńska
Additional contact information
Adam Hamrol: Division of Production Engineering, Faculty of Mechanical Engineering, Poznan University of Technology, 60-965 Poznań, Poland
Marta Grabowska: Division of Production Engineering, Faculty of Mechanical Engineering, Poznan University of Technology, 60-965 Poznań, Poland
Beata Starzyńska: Division of Production Engineering, Faculty of Mechanical Engineering, Poznan University of Technology, 60-965 Poznań, Poland

Sustainability, 2025, vol. 17, issue 13, 1-14

Abstract: Consumers have a key influence on reducing the energy and material flow (EMF) in economic processes and thus on minimizing the negative impact on the environment and climate (NIEC). A decisive factor for sustainable development will be the consumers’ willingness to adopt pro-environmental behaviors or taking action oriented towards reducing the environmental and climate impact of consumption. The authors try to answer the question of how to influence consumers to reduce their consumption. This study explores whether consumer behavior is best influenced through awareness campaigns, regulatory policies, economical incentives, or implicit design strategies. The aim of the research presented in this article is to provide the answer to the questions posed. This research consisted of preparing a questionnaire and conducting it on a group of 122 respondents aged 20–40 in Poznan (Poland). The results of the research indicate the validity of supporting the limitation of consumption with external stimuli. In the opinion of the respondents, the availability of products with high durability and reliability received the most indications as a factor limiting consumption.

Keywords: sustainable development; pro-environmental attitude; consumption; purchasing decisions (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/17/13/5948/pdf (application/pdf)
https://www.mdpi.com/2071-1050/17/13/5948/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:17:y:2025:i:13:p:5948-:d:1689623

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().