The Influence of Sustainable Leadership, Organizational Culture, and Digital Marketing on Sustainable Performance: A Study on Tourism Sector Companies in Indonesia

Indra Wijaya (), Kusdi Rahardjo, Yusri Abdillah and Muhammad Faisal Riza
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Indra Wijaya: Faculty of Administrative Science, Brawijaya University, Malang 65145, Indonesia
Kusdi Rahardjo: Faculty of Administrative Science, Brawijaya University, Malang 65145, Indonesia
Yusri Abdillah: Faculty of Administrative Science, Brawijaya University, Malang 65145, Indonesia
Muhammad Faisal Riza: Faculty of Administrative Science, Brawijaya University, Malang 65145, Indonesia

Sustainability, 2025, vol. 17, issue 14, 1-17

Abstract: This study aims to examine the influence of sustainable leadership, organizational culture, and digital marketing on sustainable performance in tourism sector companies in Indonesia. In addition, the research investigates the indirect effects through knowledge sharing. Specifically, the study explores the moderating role of knowledge sharing in the relationship between sustainable leadership and organizational culture with sustainable performance. The research gap in this study lies in its approach, which combines several variables that have not been widely explored in the context of sustainability in the tourism facilities sector. The population of this research comprises all tourism facility companies operating in natural tourism areas in Indonesia that have been officially licensed by the Ministry of Environment and Forestry. The sample consists of 103 tourism facility companies. Respondents selected were company leaders or managers deemed to possess in-depth knowledge of the company’s operations and business strategies. The analysis method employed was Structural Equation Modeling-Partial Least Squares (SEM-PLS), utilizing SmartPLS 4.1.1.2 software to test the hypotheses. The findings indicate that sustainable leadership, organizational culture, and digital marketing significantly influence sustainable performance. However, sustainable leadership and organizational culture do not significantly influence digital marketing. Furthermore, the study confirms that knowledge sharing serves as a moderating variable that strengthens the relationship between sustainable leadership and organizational culture with sustainable performance. The results of this study are expected to provide valuable insights for tourism sector companies to enhance sustainable performance through the implementation of sustainable leadership, a supportive organizational culture, and effective utilization of digital marketing.

Keywords: knowledge management; marketing; sustainability; green tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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