A Company-Based View on Sustainable Packaging Orientation

Paulo Duarte, Maria Inês Ribeiro, Susana C. Silva, Rúben Pinhal () and Ana Estima
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Paulo Duarte: NECE—Research Centre for Business Sciences, Faculty of Human and Social Sciences, Universidade da Beira Interior, 6200-209 Covilhã, Portugal
Maria Inês Ribeiro: CEGE—Research Centre in Management and Economics, Católica Porto Business School, Universidade Católica Portuguesa, 4169-005 Porto, Portugal
Susana C. Silva: CEGE—Research Centre in Management and Economics, Católica Porto Business School, Universidade Católica Portuguesa, 4169-005 Porto, Portugal
Rúben Pinhal: GOVCOPP, ISCA—Universidade de Aveiro, 3810-193 Aveiro, Portugal
Ana Estima: GOVCOPP, ISCA—Universidade de Aveiro, 3810-193 Aveiro, Portugal

Sustainability, 2025, vol. 17, issue 15, 1-23

Abstract: This study aims to understand how companies address and integrate sustainability challenges in packaging design, as well as the motivations and processes that influence managers’ decisions when adopting sustainable practices. Semi-structured interviews were conducted with managers from five major Portuguese companies to gather qualitative data on the motivations and processes related to sustainable packaging strategies and actions. The list of questions was developed based on the literature review, from which the dimensions to be analyzed were identified. The results indicate that several factors influence companies’ decisions regarding sustainability in packaging. Despite some factors being beyond the control of companies, the interviews reveal that companies possess the necessary knowledge and are committed to adopting more sustainable packaging.

Keywords: packaging/brand identity; environmental sustainability; companies (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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