Touristic Behaviors of Generation Z: Reasons Behind the Reduction in Travel Among Young People

Patrycja Konieczna () and Katarzyna Trybuś-Borowiecka ()
Additional contact information
Patrycja Konieczna: Faculty of Economics and Finance, Wroclaw University of Economics and Business, 53-345 Wrocław, Poland
Katarzyna Trybuś-Borowiecka: Faculty of Marketing and Tourism Management, Wroclaw University of Economics and Business, 53-345 Wrocław, Poland

Sustainability, 2025, vol. 17, issue 17, 1-20

Abstract: In the context of increasing environmental and social challenges, sustainable tourism—and particularly awareness of climate-related threats—plays a crucial role in protecting the environment. Certain travel behaviors, such as inappropriate choices of transportation or vacation destinations, have a significant impact on it. Generation Z, defined as individuals born after 1995, stands out due to the cohort’s high environmental awareness and openness to new technologies, which may influence their tourism choices. The aim of this study is to verify hypotheses concerning the main reasons for travel reduction among Generation Z and to identify the relationships between selected demographic factors, such as place of residence and source of income, and the tourism activity of this social group. Statistical methods were employed, and a chi-square test was used to analyze the relationship between the decision to forgo travel and variables such as place of residence and source of income. The results indicate that place of residence and income source are not significantly associated with the likelihood of engaging in tourism in 2024. A considerable proportion of young respondents reported refraining from travel primarily due to a lack of free time. Financial and environmental concerns also played important roles. Tourism policy should therefore consider not only economic and spatial factors but also the growing ecological awareness, promoting sustainable forms of tourism and initiatives that enhance accessibility for diverse social groups.

Keywords: tourism; tourism behaviors; Generation Z; sustainable development; sustainable tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/17/17/7919/pdf (application/pdf)
https://www.mdpi.com/2071-1050/17/17/7919/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:17:y:2025:i:17:p:7919-:d:1741130

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().