How Different Stakeholders Perceive Benefits, Challenges, and Barriers in the Implementation of Green Technology Projects

Khalid Khalfan Mohamed Al Naqbi (), Udechukwu Ojiako, M. K. S. Al-Mhdawi, Maxwell Chipulu and Fikri T. Dweiri
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Khalid Khalfan Mohamed Al Naqbi: Department of Industrial Engineering and Engineering Management, University of Sharjah, Sharjah 27272, United Arab Emirates
Udechukwu Ojiako: Bailey College of Engineering & Technology, Indiana State University, Terre Haute, IN 47809, USA
M. K. S. Al-Mhdawi: School of Computing, Engineering, and Digital Technologies, Teesside University, Middlesbrough TS1 3BX, UK
Maxwell Chipulu: The Business School, Edinburgh Napier University, Edinburgh EH10 5DT, UK
Fikri T. Dweiri: Department of Industrial Engineering and Engineering Management, University of Sharjah, Sharjah 27272, United Arab Emirates

Sustainability, 2025, vol. 17, issue 21, 1-25

Abstract: Differing stakeholder interests often lead to the application of varying criteria when evaluating green technology projects. This heterogeneity can impede project outcomes by making it challenging to reconcile conflicting perspectives. The present study empirically examines stakeholder alignment in relation to the perceived benefits and barriers to green technology implementation. Insights from a focus group comprising 15 project stakeholders were used to identify key barriers, which were subsequently ranked using survey data collected from 286 UAE-based stakeholders. A customised fuzzy -based Failure Mode and Effects Analysis tool (FMEA–FST) was applied to prioritise these factors. The results reveal significant variation in the salience of factors across stakeholder groups, highlighting both notable differences and shared framing biases. The study’s originality lies in its use of the bespoke FMEA–FST model to prioritise factors, thereby identifying the relative importance of benefits, barriers, and challenges. Notably, ‘ Lack of support from senior management ’ emerged as the most critical factor across all categories, while ‘ Potentially lower benefits for small or less complex projects ’ was deemed the least important. To foster greater stakeholder alignment, the study recommends strengthening social relationships to bridge divergent perspectives. Limitations include the inability to account for changes in factor salience across different stages of the project lifecycle, as well as the exclusion of temporal and typological effects. These limitations present opportunities for future research.

Keywords: stakeholder theory; stakeholder management; stakeholder congruence; project management; green technology implementation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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