Corporate Sustainability Reporting and Its Influence on Brand Value: A Sectoral Analysis of Top Brands in an Emerging Market

Hümeyra Adıgüzel and Ahu Ergen ()
Additional contact information
Hümeyra Adıgüzel: Faculty of Economics, Administrative and Social Sciences, Bahçeşehir University, 34353 İstanbul, Türkiye
Ahu Ergen: Faculty of Economics, Administrative and Social Sciences, Bahçeşehir University, 34353 İstanbul, Türkiye

Sustainability, 2025, vol. 17, issue 22, 1-24

Abstract: This study employs a mixed-methods approach to examine the relationship between sustainability reporting and brand value in Türkiye’s most valuable brands. In the first phase, panel data regression analysis is utilized to evaluate the association between the presence of sustainability reports and firms’ brand values, with a focus on the impact of sustainability reporting on brand value over time. The findings showed that sustainability reports have a positive impact on brand value in four sectors among ten. These are construction, manufacturing, financial institutions, and wholesale & retail sectors. To better interpret these results, the second phase employs qualitative content analysis, utilizing Leximancer software (LexiDesktop 5) to analyze sustainability reports and identify evolving thematic patterns in reports across various sectors from 2020 to 2023. The results suggest that ESG reporting is evolving to become more comprehensive, multi-faceted, and responsive to sector-specific contexts, driven by heightened stakeholder attention and the continuous development of global standards. The findings provide insights into the role of sustainability reporting in shaping corporate brand value and highlight sector-specific trends in sustainability practices.

Keywords: brand value; sustainability reporting; mixed-methods sequential explanatory study; corporate sustainability (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/17/22/10108/pdf (application/pdf)
https://www.mdpi.com/2071-1050/17/22/10108/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:17:y:2025:i:22:p:10108-:d:1792899

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().