A Comparative Study on the Promoting Effects of Different Tourism Development Models on Rural Revitalization: Case Studies from Two Typical Villages in China

Huizhan Wang and Xinru Lu ()
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Huizhan Wang: School of Management, Xi’an University of Science and Technology, Xi’an 710054, China
Xinru Lu: School of Management, Xi’an University of Science and Technology, Xi’an 710054, China

Sustainability, 2025, vol. 17, issue 2, 1-32

Abstract: This study aims to explore the pivotal role of rural tourism in addressing the “three rural issues” and promoting rural revitalization. This study selects two representative villages in China that adopt different models of tourism development: Shibadong Village in Huayuan County, Hunan Province, which adopts a government-led model, and Yuanjia Village in Lixian County, Shaanxi Province, which follows a community-led model. This study evaluates the impact of rural tourism on rural revitalization using the Entropy-TOPSIS method. Utilizing the IPA (Importance–Performance Analysis) method and an independent samples t -test, a comparative analysis of the two models was conducted to reveal the differences in the effects of rural tourism in promoting rural revitalization between the different models. This study reveals that rural tourism positively impacts the revitalization of rural industries, ecology, culture, talent, and organization. However, the effects of tourism in promoting rural revitalization vary across different tourism development models. This study further suggests that the “multiple interlocking model” may be the future trend of rural tourism development as it can better integrate the resources of the government, communities, and enterprises to achieve more effective rural revitalization. This study deepens the theoretical link between rural tourism and rural revitalization, providing concrete guidance for practice, especially in strategies that drive comprehensive rural revitalization through tourism. Future research should further explore the corporate-led model and the multiple interlocking model and track the evolution of tourism development models through longitudinal comparisons to adapt to the changing needs of rural development.

Keywords: rural tourism; rural revitalization; development models; effect differences; Entropy-TOPSIS method; Importance–Performance Analysis Method (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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