The Impact of Adaptive Learning Technologies, Personalized Feedback, and Interactive AI Tools on Student Engagement: The Moderating Role of Digital Literacy

Husam Yaseen, Abdelaziz Saleh Mohammad, Najwa Ashal, Hesham Abusaimeh, Ahmad Ali () and Abdel-Aziz Ahmad Sharabati ()
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Husam Yaseen: Business Faculty, Middle East University, Amman 11831, Jordan
Abdelaziz Saleh Mohammad: Business Faculty, Middle East University, Amman 11831, Jordan
Najwa Ashal: Business Faculty, Middle East University, Amman 11831, Jordan
Hesham Abusaimeh: Business Faculty, Middle East University, Amman 11831, Jordan
Ahmad Ali: Business Faculty, Middle East University, Amman 11831, Jordan
Abdel-Aziz Ahmad Sharabati: Business Faculty, Middle East University, Amman 11831, Jordan

Sustainability, 2025, vol. 17, issue 3, 1-27

Abstract: Using adaptive learning technologies, personalized feedback, and interactive AI tools, this study investigates how these tools affect student engagement and what the mediating role of individuals’ digital literacy is at the same time. The study will target 500 students from different faculties such as science, engineering, humanities, and social sciences. With the changing trends in educational technology, it is important to know if these tools allow students to interact with learning materials. Through this study, we explore how adaptive learning technologies, which adapt content to students’ progress, are influenced by student motivation and participation during the learning process using AI tools that provide real-time feedback and interaction. Also, digital literacy is presented as a moderating factor that may either accelerate or impede the effectiveness of these tools. These findings demonstrate that more adaptive learning technologies, which have organized feedback, and interactive AI tools help improve student engagement. Additionally, students with higher levels of digital literacy are more involved with digital tools. This research recognizes that teachers should incorporate these technologies into their courses in such a manner as it synergizes with student’s digital capabilities to reap the benefits of technology on students’ engagement and learning outcomes.

Keywords: adaptive learning technologies; personalized feedback; interactive AI tools; student engagement; digital literacy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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