Coordinated Development of Sports Tourism in the Chengdu–Chongqing Region of China

Fanxiang Zhao and Shichuan Li ()
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Fanxiang Zhao: Department of Kinesiology, Yeungnam University, Gyeongsan 38541, Republic of Korea
Shichuan Li: Department of Global Business, Yeungnam University, Gyeongsan 38541, Republic of Korea

Sustainability, 2025, vol. 17, issue 3, 1-20

Abstract: As an important region in western China, the Chengdu–Chongqing region has rich sports tourism resources and huge development potential. Based on relevant prior studies and the principle of data collectability, a sports tourism evaluation index system was constructed from four aspects: overall scale, market entity, development foundation, and government support. Using the coupled coordination model, the trend of the coordination and evolution of sports tourism in the Chengdu–Chongqing region from 2015 to 2020 was analyzed, and the primary obstacles affecting the coordinated development of sports tourism were identified through the obstacle degree model. The results show that sports tourism in Chengdu and Chongqing achieved great success based on the geographical environment, sports resources, and policy support. However, problems such as imperfect sports tourism infrastructure, unbalanced regional development, insufficient industrial integration, and shortage of professional talents have restricted the further development of the industry. This study holds that the Chengdu–Chongqing region can achieve high-quality and coordinated development of sports tourism by strengthening urban integration, expanding open cooperation, enhancing further industrial agglomeration, boosting policy support, and improving transportation networks. The findings offer insights for policymakers and stakeholders aiming to leverage sports tourism for economic and social benefits in similar regions.

Keywords: regional economic integration; sports tourism; evaluation index system; coupling coordination degree model; obstacle degree model (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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