Constructing a Sustainable Evaluation Framework for AIGC Technology in Yixing Zisha Pottery: Balancing Heritage Preservation and Innovation

Shimin Pan, Rusmadiah Bin Anwar (), Nor Nazida Binti Awang and Yinuo He
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Shimin Pan: National Design Centre, College of Creative Arts, Universiti Teknologi Mara, Shah Alam 40450, Selangor, Malaysia
Rusmadiah Bin Anwar: National Design Centre, College of Creative Arts, Universiti Teknologi Mara, Shah Alam 40450, Selangor, Malaysia
Nor Nazida Binti Awang: College of Creative Arts, Universiti Teknologi Mara Perak Branch, Seri Iskandar Campus, Seri Iskandar 32610, Perak, Malaysia
Yinuo He: National Design Centre, College of Creative Arts, Universiti Teknologi Mara, Shah Alam 40450, Selangor, Malaysia

Sustainability, 2025, vol. 17, issue 3, 1-29

Abstract: This study develops a sustainable evaluation framework for Yixing Zisha pottery design schemes generated by Artificial Intelligence Generated Content (AIGC) technology, emphasizing the integration of cultural heritage preservation with innovation. As a traditional Chinese craft and a recognized element of intangible cultural heritage (ICH), Yixing Zisha pottery is celebrated for its cultural depth and unique design techniques. Guided by emotional design theory, the framework assesses aesthetic, functional, and emotional dimensions through hierarchical analysis. Using the Delphi method and Analytic Hierarchy Process (AHP), primary and secondary indicators were identified and weighted based on expert consensus. AIGC technology, underpinned by advanced AI algorithms, generates culturally authentic yet innovative design solutions, striking a balance between tradition and modernity. The findings reveal that this approach enhances design diversity, functionality, and efficiency while fostering global cultural awareness. By providing practical guidance for integrating AIGC technology into traditional craftsmanship, the research offers a replicable model for other traditional crafts and contributes to the theoretical advancement of sustainable cultural heritage practices. By bridging the gap between digital innovation and heritage preservation, this study addresses the critical need for sustainable strategies in the creative industries.

Keywords: artificial intelligence generated content; Yixing Zisha pottery; cultural heritage preservation; emotional design theory; Delphi method; analytic hierarchy process (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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