Digital Sustainability of Heritage: Exploring Indicators Affecting the Effectiveness of Digital Dissemination of Intangible Cultural Heritage Through Qualitative Interviews

Zi Yan, Chen Kim Lim (), Sharina Abdul Halim, Minhaz Farid Ahmed, Kian Lam Tan and Lucheng Li
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Zi Yan: Institute for Environment and Development (LESTARI), Universiti Kebangsaan Malaysia (UKM), Bangi 43600, Selangor, Malaysia
Chen Kim Lim: Institute for Environment and Development (LESTARI), Universiti Kebangsaan Malaysia (UKM), Bangi 43600, Selangor, Malaysia
Sharina Abdul Halim: Institute for Environment and Development (LESTARI), Universiti Kebangsaan Malaysia (UKM), Bangi 43600, Selangor, Malaysia
Minhaz Farid Ahmed: Institute for Environment and Development (LESTARI), Universiti Kebangsaan Malaysia (UKM), Bangi 43600, Selangor, Malaysia
Kian Lam Tan: School of Digital Technology, Wawasan Open University (WOU), George Town 10050, Penang, Malaysia
Lucheng Li: Institute for Environment and Development (LESTARI), Universiti Kebangsaan Malaysia (UKM), Bangi 43600, Selangor, Malaysia

Sustainability, 2025, vol. 17, issue 4, 1-19

Abstract: Currently, the digitization of heritage has become a research hotspot, but there remain gaps in evaluating the effectiveness of its digital dissemination. This qualitative study explores the indicators influencing the effectiveness of digital dissemination of intangible cultural heritage (ICH), with a special focus on Shu brocade weaving techniques, which is the national ICH item of China and has a high cultural, economic, and artistic value. Original data for this study was collected through semi-structured interviews with the most representative stakeholders. Based on the grounded theory, interviews were further analyzed through NVivo software 14, and 30 indicators were identified. The results of this study reveal the importance of indicators related to the authenticity and integrity of cultural connotations as well as the transmission of traditional skills, especially through stakeholder participation, in the digital dissemination of ICH. This study emphasizes the significance of improving the effectiveness of digital dissemination for the sustainable development of ICH and the preservation of precious culture for future generations.

Keywords: Shu brocade weaving technique; dissemination effect; influence indicator; sustainable development; semi-structured interview (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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