Sustaining Multi-Sided Platforms While Creating Value: The Ride-Hailing Experience

Amna Javed (), Ahson Javaid and Youji Kohda
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Amna Javed: Japan Advanced Institute of Science and Technology, Nomi 923-1292, Japan
Ahson Javaid: Rockettech.ch, 8374 Oberwangen, Switzerland
Youji Kohda: Japan Advanced Institute of Science and Technology, Nomi 923-1292, Japan

Sustainability, 2025, vol. 17, issue 4, 1-21

Abstract: Multi-sided platforms (MSPs) can enable multiple user groups to create coordinated value. Like all transformative business models, these platforms emerged to resolve platform-related issues. Among the well-known MSPs, this research has focused on the ride-hailing platform InDrive as a successful case of MSP in Pakistan. Despite the presence of major companies like Uber and Careem, InDrive has gained recognition in a short period and has become the most downloaded ride-hailing application in Pakistan. InDrive focuses on empowering riders and drivers with greater fare-setting autonomy through negotiation; this peer-to-peer pricing model distinguishes it from its counterparts (Uber and Careem). This research examines the strategic features and innovations of InDrive’s business model to create a comprehensive framework for evaluating the effectiveness of strategic management, focusing on generating value by balancing the well-being of all stakeholders, ensuring equity, boosting productivity, and enhancing the impact of network effects. Notably, ride-hailing services (RHSs) are highly dynamic, as the features and offerings of these platforms may evolve. Therefore, balancing the sustainability of MSPs requires ongoing effort and an iterative approach.

Keywords: multi-sided platform (MSP); sustainability; value creation; ride-hailing service (RHS); Uber; Careem; InDrive (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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