V-Shaped Dynamic Morphology Curve: A Sustainable Approach to Automotive Wheel Design

Yongliang Chen, Li Sun (), Wen Ai, Jiantao Wu, Zhongzhi Qin, Hongfei Yu, Hao Song, Qi Wang, Changhong Jiang and Jiangnan Li
Additional contact information
Yongliang Chen: School of Mechanical Engineering, Yanshan University, Qinhuangdao 066004, China
Li Sun: School of Mechanical Engineering, Yanshan University, Qinhuangdao 066004, China
Wen Ai: North Automatic Control Technology Institute, Taiyuan 030006, China
Jiantao Wu: School of Arts and Design, Hebei Design Innovation and Industrial Development Research Center, Yanshan University, Qinhuangdao 066004, China
Zhongzhi Qin: School of Arts and Design, Hebei Design Innovation and Industrial Development Research Center, Yanshan University, Qinhuangdao 066004, China
Hongfei Yu: School of Arts and Design, Hebei Design Innovation and Industrial Development Research Center, Yanshan University, Qinhuangdao 066004, China
Hao Song: School of Arts and Design, Hebei Design Innovation and Industrial Development Research Center, Yanshan University, Qinhuangdao 066004, China
Qi Wang: School of Arts and Design, Hebei Design Innovation and Industrial Development Research Center, Yanshan University, Qinhuangdao 066004, China
Changhong Jiang: School of Intelligent Manufacturing and Aeronautics, Zhuhai College of Science and Technology, Zhuhai 519000, China
Jiangnan Li: School of Arts and Design, Hebei Design Innovation and Industrial Development Research Center, Yanshan University, Qinhuangdao 066004, China

Sustainability, 2025, vol. 17, issue 6, 1-30

Abstract: The increasing demand for efficiency, brand consistency, and sustainability in automotive design has led to the exploration of innovative methods. This study investigated the impact of the V-shaped Dynamic Morphology Curve (VDMC) on design efficiency, brand consistency, and sustainability outcomes in automobile wheel design. A total of 24 designers took part, divided into an experimental group using VDMC and a control group using traditional CAD methods. VDMC uses parametric modeling to accelerate design iterations while maintaining brand identity. The experimental group completed the design task 31.5% faster, achieved significantly higher brand consistency (9.1/10 vs. 7.8/10), and reduced the number of design iterations by 53.2% compared to the control group. Furthermore, the experimental group made 50.9% fewer design changes, indicating higher design stability. These results show that VDMC significantly improves design efficiency and sustainability by reducing both time and resource consumption while ensuring greater alignment with brand guidelines. This study highlights the potential of VDMC to transform traditional design practices and offers notable benefits for both creative processes and environmental impact. The results suggest that integrating VDMC into design workflows could lead to significant improvements in efficiency and sustainability in the automotive industry and beyond.

Keywords: V-shaped dynamic morphology curve; design efficiency; brand consistency; sustainability in design (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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