Building Business Resilience Through Strategic Entrepreneurship: Evidence from Culinary Micro-Enterprises in Bandung During the COVID-19 Pandemic

Dinna Charisma (), Bambang Hermanto, Margo Purnomo and Tetty Herawati
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Dinna Charisma: Gradute Program in Administrative Science, Faculty of Social and Political Sciences, Universitas Padjadjaran, Bandung 40135, Indonesia
Bambang Hermanto: Department of Business Administration, Faculty of Social and Political Sciences, Universitas Padjadjaran, Sumedang 45363, Indonesia
Margo Purnomo: Department of Business Administration, Faculty of Social and Political Sciences, Universitas Padjadjaran, Sumedang 45363, Indonesia
Tetty Herawati: Department of Business Administration, Faculty of Social and Political Sciences, Universitas Padjadjaran, Sumedang 45363, Indonesia

Sustainability, 2025, vol. 17, issue 6, 1-26

Abstract: This study analyzes the effect of knowledge managemet capability on entrepreneurial orientation, entrepreneurial finance, entrepreneurial marketing, and business resilience in culinary micro-enterprises in Bandung during the COVID-19 pandemic, proposing that knowledge management capability influences entrepreneurial orientation, entrepreneurial finance, and entrepreneurial marketing, which in turn enhance business resilience. Partial least squares structural equation modeling was used to analyze data from 125 culinary micro-enterprises. The findings show that entrepreneurial finance has a stronger effect on business resilience compared to other factors, indicating that financial agility and resource allocation are more important for business resilience in crisis conditions. This challenges the conventional view that innovation is the main driver of business resilience. This study redefines the strategic entrepreneurship model by highlighting the role of knowledge management capability as a key resource input in the resource orchestration process to build business resilience. The results offer practical insights, including policy recommendations for improving digital infrastructure and financial inclusion to support culinary micro-enterprises in adapting to future disruptions.

Keywords: knowledge management capability; entrepreneurial orientation; entrepreneurial finance; entrepreneurial marketing; business resilience; culinary micro-enterprises (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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