The “Algorithmic Gatekeeper”: How Dutch Farmers’ Use of YouTube Curates Their Views on the Nitrogen Crisis

Marc Esteve-del-Valle () and Fotini Anna Sarchosakis
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Marc Esteve-del-Valle: Research Centre for Media and Journalism Studies, University of Groningen, 9747 AG Groningen, The Netherlands
Fotini Anna Sarchosakis: Research Centre for Media and Journalism Studies, University of Groningen, 9747 AG Groningen, The Netherlands

Sustainability, 2025, vol. 17, issue 8, 1-25

Abstract: Dutch farmers are turning to YouTube for insights into the nitrogen crisis. While the platform provides access to diverse information, its algorithmic structure—driven largely by economic interests—personalizes content delivery. This study explores Dutch farmers’ uses and gratifications in using YouTube, and how the YouTube algorithm affects their understanding of the nitrogen crisis. We conducted 12 semi-structured interviews with Dutch farmers and analyzed the data employing thematic analysis. Our findings reveal that farmers use YouTube to educate themselves, navigate laws and regulations, find support for their views, and seek diverse information sources. The platform helps farmers adapt to industry challenges, reinforce their beliefs, and stay informed about alternative perspectives. The study also uncovers the gatekeeping role of the YouTube algorithm, personalizing and curating content about the nitrogen crisis for the farmers.

Keywords: Dutch farmers; algorithms; uses and gratifications; gatekeeper; YouTube; nitrogen crisis (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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