Application of Marketing Tools in the Bioeconomic Sector

Oleg Kucher, Oleksandra Hutsol, Liliya Prokopchuk, Taras Hutsol (), Yurii Vasylyshen, Anatoliy Tryhuba, Jakub Gajda, Rafał Kornas and Andrzej Borusiewicz
Additional contact information
Oleg Kucher: Department of Energy Saving Technologies and Energy Management, Higher Educational Institution “Podillia State University”, 32-302 Kamianets-Podilskyi, Ukraine
Oleksandra Hutsol: Faculty of Production and Power Engineering, University of Agriculture in Krakow, Balicka 116B, 30-149 Krakow, Poland
Liliya Prokopchuk: Department of Marketing and Trade Entrepreneurship, “Ukrainian Engineering and Pedagogical Academy” of V. N. Karazin Kharkiv National University, 61-003 Kharkiv, Ukraine
Taras Hutsol: Department of Machine Operation, Ergonomics and Production Processes, Faculty of Production and Power Engineering, University of Agriculture in Krakow, Balicka 116B, 30-149 Krakow, Poland
Yurii Vasylyshen: Department of Corporate Finance and Controlling, Kyiv National Economic University Named After Vadym Hetman, 54/A Beresteysky Avenue, 03-057 Kyiv, Ukraine
Anatoliy Tryhuba: Department of Information Technologies, Lviv National Environmental University, 80-381 Dublyany, Ukraine
Jakub Gajda: Department of Production Engineering, Logistics and Applied Computer Science, Faculty of Production and Power Engineering, University of Agriculture in Krakow, Balicka 116B, 30-149 Krakow, Poland
Rafał Kornas: Department of Production Engineering, Logistics and Applied Computer Science, Faculty of Production and Power Engineering, University of Agriculture in Krakow, Balicka 116B, 30-149 Krakow, Poland
Andrzej Borusiewicz: Department of Agronomy, Modern Technologies and Informatics International University of Applied Sciences in Lomza, Studencka 19, 18-402 Lomza, Poland

Sustainability, 2025, vol. 17, issue 8, 1-34

Abstract: This article presents a theoretical generalization and justification of conceptual provisions for the formation of a marketing mechanism for managing the development of the bioeconomy. Its main components and relationships to the management system are analyzed. The essence of the concepts of the “bioeconomy”, “marketing management”, and “marketing management mechanism” is revealed. It has been proven that the bioeconomy is considered the key basis of modern innovative directions for ensuring economic development. It is based on the widespread use of biotechnology and the application of biological renewable resources to produce products and energy, which are the basis for the implementation of bioeconomic processes in Ukraine and characterize the current state of its development. It is established that in modern conditions, the management of enterprises based on the principles of marketing management is of great importance. It is important to study the organization of marketing management as an innovative approach to managing the development of the bioeconomy, which will allow us to achieve optimal economic efficiency and a positive social effect. Primary attention is paid to the study of marketing management as an innovative approach to managing enterprises that are part of the bioeconomy system.

Keywords: bioeconomy; marketing management; marketing management mechanism; biotechnology; renewable resources (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/17/8/3590/pdf (application/pdf)
https://www.mdpi.com/2071-1050/17/8/3590/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:17:y:2025:i:8:p:3590-:d:1635891

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().