Traceability the New Eco-Label in the Slow-Fashion Industry?—Consumer Perceptions and Micro-Organisations Responses

Claudia E. Henninger
Additional contact information
Claudia E. Henninger: Management School, University of Sheffield, Conduit Road, S10 3FL Sheffield, UK

Sustainability, 2015, vol. 7, issue 5, 1-22

Abstract: This article focuses on eco-labels from the point of view of consumers and experts/owner-managers of micro-organisations. The analysis maps the 15 most common standardisations within the UK’s fashion industry and elaborates on their commonalities and differences, before exploring the perceptions held by both consumers and micro-companies. This paper presents preliminary findings of a wider research project with emphasis on the potential for future research and marketing implications. The study is interpretative in nature and provides detailed results that contribute to an understudied area.

Keywords: slow-fashion; eco-label; micro-organisation; perceptions; associations (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
https://www.mdpi.com/2071-1050/7/5/6011/pdf (application/pdf)
https://www.mdpi.com/2071-1050/7/5/6011/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:7:y:2015:i:5:p:6011-6032:d:49625

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().