First Catch Your Fish: Designing a “Low Energy Fish” Label

Andy Grinnall and Simon Burnett
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Andy Grinnall: Aberdeen Business School, Robert Gordon University, Aberdeen AB10 7QE, UK
Simon Burnett: Aberdeen Business School, Robert Gordon University, Aberdeen AB10 7QE, UK

Sustainability, 2015, vol. 7, issue 5, 1-16

Abstract: This paper explores the application of information design principles to label design for fish packaging, identifying energy implications for the product. This stage of the project has consisted of: A review and distillation of the relevant literature on information and label design; environmental and labelling standards; and literature on consumer reaction to the design and information content of the label. Considering the design of a label requires the analysis and integration of a variety of factors while attempting to satisfy the demands of consumers and retailers.

Keywords: labelling; environmental standards; consumer behaviour; fish; energy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:7:y:2015:i:5:p:6086-6101:d:49709

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