Exploring Gamification Techniques and Applications for Sustainable Tourism

Adina Letiţia Negruşa, Valentin Toader, Aurelian Sofică, Mihaela Filofteia Tutunea and Rozalia Veronica Rus
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Adina Letiţia Negruşa: Department of Hospitality Services, Faculty of Business, Babeş-Bolyai University, Cluj-Napoca, 7 Horea Street, 400174 Cluj-Napoca, Romania
Valentin Toader: Department of Hospitality Services, Faculty of Business, Babeş-Bolyai University, Cluj-Napoca, 7 Horea Street, 400174 Cluj-Napoca, Romania
Aurelian Sofică: Department of Hospitality Services, Faculty of Business, Babeş-Bolyai University, Cluj-Napoca, 7 Horea Street, 400174 Cluj-Napoca, Romania
Mihaela Filofteia Tutunea: Department of Hospitality Services, Faculty of Business, Babeş-Bolyai University, Cluj-Napoca, 7 Horea Street, 400174 Cluj-Napoca, Romania
Rozalia Veronica Rus: Department of Hospitality Services, Faculty of Business, Babeş-Bolyai University, Cluj-Napoca, 7 Horea Street, 400174 Cluj-Napoca, Romania

Sustainability, 2015, vol. 7, issue 8, 1-30

Abstract: Tourism is perceived as an appropriate solution for pursuing sustainable economic growth due to its main characteristics. In the context of sustainable tourism, gamification can act as an interface between tourists (clients), organisations (companies, NGOs, public institutions) and community, an interface built in a responsible and ethical way. The main objective of this study is to identify gamification techniques and applications used by organisations in the hospitality and tourism industry to improve their sustainable activities. The first part of the paper examines the relationship between gamification and sustainability, highlighting the links between these two concepts. The second part identifies success stories of gamification applied in hospitality and tourism and reviews gamification benefits by analysing the relationship between tourism organisations and three main tourism stakeholders: tourists, tourism employees and local community. The analysis is made in connection with the main pillars of sustainability: economic, social and environmental. This study is positioning the role of gamification in the tourism and hospitality industry and further, into the larger context of sustainable development.

Keywords: sustainable tourism; gamification; hospitality; applications (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (23)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:7:y:2015:i:8:p:11160-11189:d:54244

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