The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity

Yu-Shan Chen, Tai-Wei Chang, Chun-Yu Lin, Pi-Yu Lai and Kuan-Hung Wang
Additional contact information
Yu-Shan Chen: Department of Business Administration, National Taipei University, 151, University Rd., San Shia, New Taipei City 237, Taiwan
Tai-Wei Chang: Department of Business Administration, National Taipei University, 151, University Rd., San Shia, New Taipei City 237, Taiwan
Chun-Yu Lin: Department of Business Administration, National Taipei University, 151, University Rd., San Shia, New Taipei City 237, Taiwan
Pi-Yu Lai: Department of Business Administration, National Taipei University, 151, University Rd., San Shia, New Taipei City 237, Taiwan
Kuan-Hung Wang: Department of Business Administration, National Taipei University, 151, University Rd., San Shia, New Taipei City 237, Taiwan

Sustainability, 2016, vol. 8, issue 10, 1-12

Abstract: This study fills the research gap in the exploration of the relationships between both proactive and reactive green innovations and green product development performance, and examines the mediating effect of green creativity. Structural equation modeling (SEM) is utilized to test the hypotheses. From the sample of 146 valid respondents, the results show that proactive green innovation positively affects green creativity and green product development performance, and green creativity positively affects green product development performance. In addition, our findings also indicate that the relationship between proactive green innovation and green product development performance is partially mediated by green creativity. Accordingly, green creativity plays a critical role for companies to achieve a great green product development performance. However, reactive green innovation does not significantly influence green creativity and green product development performance. Companies should develop proactive green innovation rather than reactive green innovation in order to enhance their green creativity and increase their product development performance.

Keywords: environmental management; proactive green innovation; reactive green innovation; green creativity; green product development performance (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (29)

Downloads: (external link)
https://www.mdpi.com/2071-1050/8/10/966/pdf (application/pdf)
https://www.mdpi.com/2071-1050/8/10/966/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:8:y:2016:i:10:p:966-:d:78708

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().