A Pro-Environmental Reasoned Action Model for Measuring Citizens’ Intentions regarding Ecolabel Product Usage

Reny Nadlifatin, Shu-Chiang Lin, Yulia Puspa Rachmaniati, Satria Fadil Persada and Mohammad Razif
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Reny Nadlifatin: Department of Industrial Management, National Taiwan University of Science and Technology, 43, Keelung Rd, Da’an Dist, Taipei 106, Taiwan
Shu-Chiang Lin: Department of Industrial Management, National Taiwan University of Science and Technology, 43, Keelung Rd, Da’an Dist, Taipei 106, Taiwan
Yulia Puspa Rachmaniati: Department of Industrial Management, National Taiwan University of Science and Technology, 43, Keelung Rd, Da’an Dist, Taipei 106, Taiwan
Satria Fadil Persada: Department of Business Management, Institut Teknologi Sepuluh Nopember (ITS), Surabaya 60111, Indonesia
Mohammad Razif: Department of Environmental Engineering, Institut Teknologi Sepuluh Nopember (ITS), Surabaya 60111, Indonesia

Sustainability, 2016, vol. 8, issue 11, 1-10

Abstract: Ecolabel products are one approach towards environmental sustainability. Ecolabel programs have been socialized by governments all over the world to reduce environmental harm caused by the daily life cycles of the products that citizens use. The present study was aimed at measuring citizens’ behavior intention (BI) regarding ecolabel product usage. An extended theory of reasoned action (TRA), namely that of pro-environmental reasoned action (PERA), is used as the predictor model. A total of 213 questionnaire data, collected from citizens of Indonesia, was analyzed using structural equation modeling. The analysis results show that the PERA model is able to describe 68% of citizens’ BI regarding ecolabel product usage. The analysis results also reveal that attitude is a key determinant factor. Several practical suggestions based on the results can be used as input for policy makers and company management to consider in their efforts to increase citizens’ BI to use ecolabel products.

Keywords: ecolabel products; citizens; intention; pro-environmental reasoned action (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

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