Reputation, Game Theory and Entrepreneurial Sustainability

Juan Pineiro-Chousa, Marcos Vizcaíno-González and M. Ángeles López-Cabarcos
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Juan Pineiro-Chousa: Department of Financial Economics and Accounting, Universidad de Santiago de Compostela, Santiago de Compostela 15782, Spain
M. Ángeles López-Cabarcos: Department of Business Organization and Commercialization, Universidad de Santiago de Compostela, Santiago de Compostela 15782, Spain

Sustainability, 2016, vol. 8, issue 11, 1-13

Abstract: Abstract: This manuscript provides a novel approach to reputational management as a driver of entrepreneurial sustainability, using game theory to integrate three dimensions of reputation. First, if the entrepreneur perceives reputation as a risk source, the analysis is framed as a prisoner’s dilemma schema that is solved by protecting against reputational threats from entrepreneurial sustainability. Second, if the entrepreneur perceives reputation as a competitive advantage, the analysis is framed as an innovator’s dilemma that is solved by getting reputational opportunities from entrepreneurial sustainability. Third, if reputation is perceived as a strategic asset, the analysis is framed as a coordination game schema that results in the development of a reputational intelligence skill that has the potential to become crucial for success in entrepreneurial sustainability. Consequently, this manuscript provides an original multidisciplinary analysis of reputational management by relating well-known theoretical results from game theory to organizational realities.

Keywords: entrepreneurial sustainability; game theory; reputation; reputational intelligence; financial risk (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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