A Human-Needs-Based Dynamics to Simulate Technology Policy and Its Effects on Both Business Success and Human Happiness

Jong-Yeon Lim, Sun Hi Yoo and DongKyu Won
Additional contact information
Jong-Yeon Lim: College of Life Science & Biotechnology, Korea University, Seongbuk-gu, Seoul 02841, Korea
Sun Hi Yoo: Seoul Branch Office, Korea Institute of Science and Technology Information, Seoul 02456, Korea
DongKyu Won: Seoul Branch Office, Korea Institute of Science and Technology Information, Seoul 02456, Korea

Sustainability, 2016, vol. 8, issue 12, 1-21

Abstract: This paper focuses on how human needs are reflected in the market and how several technological and political policies affect the market share of government-supported industries, as well as the satisfaction of human desires and consequent happiness. In this paper, we seek to understand the dynamics of consumer decision-making processes in relation to technology products in the market. In this study, we present a new marketing model based on human needs, wants, and demands, and focus on both holistic and social perspectives. We have shown that human-based policy dynamics and sustainable human happiness can be realized by stimulating national policies for consumer happiness in the human-needs-based sector, e.g., the healthcare industry.

Keywords: human needs; human happiness; market dynamics; consumer decision-making; sustainable market policy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.mdpi.com/2071-1050/8/12/1225/pdf (application/pdf)
https://www.mdpi.com/2071-1050/8/12/1225/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:8:y:2016:i:12:p:1225-:d:83730

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().