Challenges for Marketers in Sustainable Production and Consumption

Caroline Oates, Panayiota Alevizou and Seonaidh McDonald
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Caroline Oates: Management School, University of Sheffield, Conduit Rd., Sheffield S10 1FL, UK
Panayiota Alevizou: Management School, University of Sheffield, Conduit Rd., Sheffield S10 1FL, UK
Seonaidh McDonald: Aberdeen Business School, Robert Gordon University, Garthdee Road, Aberdeen AB10 7QE, UK

Sustainability, 2016, vol. 8, issue 1, 1-4

Abstract: As one of the biggest issues facing today’s global society, sustainability cuts across all areas of production and consumption and presents challenges for marketers who attempt to understand and incorporate sustainability in their everyday practices [1–3]. [...]

Keywords: n/a (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2016
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