Sustainability and Competitiveness of Romanian Farms through Organic Agriculture
Mirela Ionela Aceleanu
Additional contact information
Mirela Ionela Aceleanu: Department of Economics and Economic Policy, Faculty of Theoretical and Applied Economics, The Bucharest University of Economic Studies, Romana Square, No.6, 010374 Bucharest, Romania
Sustainability, 2016, vol. 8, issue 3, 1-19
Abstract:
Currently, the development of any sector involves respecting the principles of sustainability, which means economic, social and environmental development. Moreover, organic farming is a very important field for ensuring sustainable development. Romania has great potential for the development of organic agriculture, especially due to the large number of available farmland and reduced use of fertilizers and other chemicals. However, the development of organic farming in Romania is in an early stage, due to the numerous problems that Romanian agriculture is still facing. Concern for the environment should be reflected at the level of production processes and consumption. As market demand influences and stimulates production, we can ask the question to what extent stimulating the consumption of organic products through green marketing can boost organic agriculture development and competitiveness of Romanian farms. Using several methods of research, such as analysis, synthesis, comparison, statistical methods and by calling on studies, reports and data series on organic farming in the EU and Romania, this paper highlights Romania's position in terms of the level of development of organic agriculture and recommends several ways to improve the outcomes obtained by Romania in the field. Moreover, based on regression equations, the trend of convergence of Romanian organic agriculture development in relation to the EU countries is analysed. The paper demonstrates that one of the measures that can be taken by Romanian farms is green marketing strategy development that can stimulate both consumption and production of organic products. Therefore, with increasing interest in the development of organic agriculture in Romania, green marketing can play an increasingly important role in promoting the benefits of consuming organic products, thus contributing to business development of organic products as well as to the development of Romanian agriculture. Promoting organic agriculture through the use of green marketing techniques is useful for improving human, environmental and economic health, in the context of sustainable development.
Keywords: sustainable development; organic agriculture; green marketing; Romanian farms (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (23)
Downloads: (external link)
https://www.mdpi.com/2071-1050/8/3/245/pdf (application/pdf)
https://www.mdpi.com/2071-1050/8/3/245/ (text/html)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:8:y:2016:i:3:p:245-:d:65210
Access Statistics for this article
Sustainability is currently edited by Ms. Alexandra Wu
More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().