Evaluation of Interactive Website Design Indicators for e-Entrepreneurship

Chih-Chao Chung, Li-Chung Chao, Chin-Hui Chen and Shi-Jer Lou
Additional contact information
Chih-Chao Chung: Institute of Engineering Science and Technology, National Kaohsiung First University of Science and Technology, Kaohsiung City 824, Taiwan
Li-Chung Chao: Institute of Engineering Science and Technology, National Kaohsiung First University of Science and Technology, Kaohsiung City 824, Taiwan
Chin-Hui Chen: Department of Modern Languages, National Pingtung University of Science and Technology, Pingtung 912, Taiwan
Shi-Jer Lou: Graduate Institute of Technological and Vocational Education, National Pingtung University of Science and Technology, Pingtung 912, Taiwan

Sustainability, 2016, vol. 8, issue 4, 1-21

Abstract: Using an analytic network process (ANP) as an analytical tool, this study aims to construct an ANP evaluation model of interactive website design indicators. Through a review of the literature, interactive website design of e-entrepreneurship is generalized to the following dimensions: (1) Design; (2) Checking; (3) Service; (4) Interactive; and (5) Promotion, including 19 design indicators. The research is conducted for a case company. According to the findings, the model helps the case company review its current execution of interactive website design indicators and the experts’ opinions of the importance of interactive website design indicators. In addition, by comprehensive comparison, it confirms key design indicators and analyzes the managerial implications to help the case company set up precise strategic planning and resource distribution to enhance corporate operational performance and competitiveness.

Keywords: website design; interaction; e-entrepreneurship; analytic network process (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2071-1050/8/4/354/pdf (application/pdf)
https://www.mdpi.com/2071-1050/8/4/354/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:8:y:2016:i:4:p:354-:d:68058

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().