Evaluating the Improvement of Sustainability of Sports Industry Policy Based on MADM

Kuang-Hua Hu, Fu-Hsiang Chen and Gwo-Hshiung Tzeng
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Kuang-Hua Hu: Department of Accounting, Nanfang College of Sun Yat-sen University, Wenquan Town, Conghua, Guangzhou 510970, China
Fu-Hsiang Chen: Department and Graduate School of Accounting, Chinese Culture University, No. 55, Hwa Kang Rd., Yang Ming Shan, Taipei 11114, Taiwan
Gwo-Hshiung Tzeng: Graduate Institute of Urban Planning, National Taipei University, 151, University Rd., San Shia District, New Taipei City 23741, Taiwan

Sustainability, 2016, vol. 8, issue 7, 1-21

Abstract: The influence of globalization on sports has turned out to be a popular issue widely discussed by researchers. Improvement to the sustainability of sports industry policy is an important and challenging issue, and related are inherently multiple attribute decision making (MADM) problems that can be strategically important to economic systems. The purpose of this study is to set up a new sustainability sports industry policy evaluation model that addresses the main causal factors and amends the priorities. A MADM model is combined with DEMATEL, DANP, and VIKOR for the evaluation and improvement of the sustainability of sports industry policy. The improvement priorities according to the domain expert interviews are in the following order: promotion and assistance of government policy ( A ), sports venues and facilities ( D ), enterprise sponsorship of sports quality ( E ), expert human resources ( B ), and finally sports competitions and events ( C ).

Keywords: sustainability; sports industry policy; improvement strategies; MADM; DEMATEL; VIKOR (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (13)

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