Car Tourism in Xinjiang: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty

Bin Wang, Zhaoping Yang, Fang Han and Hui Shi
Additional contact information
Bin Wang: Xinjiang Institute of Ecology and Geography, Chinese Academy of Sciences, Urumqi 830011, China
Zhaoping Yang: Xinjiang Institute of Ecology and Geography, Chinese Academy of Sciences, Urumqi 830011, China
Fang Han: Xinjiang Institute of Ecology and Geography, Chinese Academy of Sciences, Urumqi 830011, China
Hui Shi: Xinjiang Institute of Ecology and Geography, Chinese Academy of Sciences, Urumqi 830011, China

Sustainability, 2016, vol. 9, issue 1, 1-16

Abstract: This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analysed using partial least squares structural equation modelling (PLS-SEM). The results show that perceived value and satisfaction are direct antecedents of destination loyalty. Above all, perceived value and tourist satisfaction mediate the relationship between destination image and loyalty. Finally, this study discusses the theoretical and management implications of the findings in order to boost the tourism industry in the context of car trips.

Keywords: road trip; destination image; perceived value; tourist satisfaction; destination loyalty; Xinjiang; China (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://www.mdpi.com/2071-1050/9/1/22/pdf (application/pdf)
https://www.mdpi.com/2071-1050/9/1/22/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:9:y:2016:i:1:p:22-:d:86104

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().