Towards Smarter Urban Mobility: Willingness to Pay for an Advanced Traveller Information System in Lyon

Cristina Pronello, Amandine Duboz and Valentina Rappazzo
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Cristina Pronello: Sorbonne Universités, Université de Technologie de Compiègne, EA 7284 AVENUES, Compiègne 60203, France
Amandine Duboz: Politecnico di Torino, Interuniversity Department of Regional and Urban Studies and Planning, Torino 10125, Italy
Valentina Rappazzo: Politecnico di Torino, Interuniversity Department of Regional and Urban Studies and Planning, Torino 10125, Italy

Sustainability, 2017, vol. 9, issue 10, 1-21

Abstract: Advanced traveller information systems (ATIS) are meant to assist people in their daily travel decisions as well as to prompt a shift from cars to alternative and more environmentally-friendly transport strategies. Not many comprehensive studies have been undertaken so far in order to assess the willingness to pay (WTP) for ATIS, despite a development of these tools during the last two decades. This paper aims at analysing the WTP for Optymod’Lyon, a smartphone application which plans your journey travels using real-time information about all available transport modes. To this end, a quali-quantitative approach was adopted, administering a questionnaire to participants and organising focus groups before and after the test of the application. A sample of 42 people living in the metropolitan area of Lyon was involved. Results showed four clusters of participants: idealists , pragmatics , the ambiguous and opportunists . A strong majority of idealists and pragmatics were unwilling to pay, mainly for economic reasons and the availability on the market of free information. They record a lower share of trips to work and a higher share for leisure, shopping and study purposes. Those willing to pay (of which 37.8% were opportunists ) report a low monthly charge level (0.2–3 €/month) and are mainly highly-educated car users, travelling for work.

Keywords: advanced traveller information systems; real-time information; travel behaviour; willingness to pay; sustainability (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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