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Green Building Pro-Environment Behaviors: Are Green Users Also Green Buyers?

Xiaohuan Xie (), Yi Lu () and Zhonghua Gou ()
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Xiaohuan Xie: School of Architecture and Urban Planning, Shenzhen University, Shenzhen 518060, China
Yi Lu: Department of Architecture and Civil Engineering, City University of Hong Kong, Hong Kong, China
Zhonghua Gou: Cities Research Institute, Griffith University, Southport, QLD 4215, Australia

Sustainability, 2017, vol. 9, issue 10, 1-13

Abstract: Pro-environment behaviors play a key role in advancing the development of green buildings. This study investigated the link between two green building pro-environment behaviors that require dissimilar resources: energy savings that do not require money in order to be more environmentally friendly and willingness to pay that involves economic resources including spending money in order to be more environmentally friendly. This study points out that the two pro-environment behaviors can be positively linked to each other. People who behave in an environmentally friendly manner at work would also be likely to pay an extra cost for a green building when buying a new home. The consistency of the two pro-environment behaviors can be explained by their common environmental beliefs: limits to growth and eco-crisis. The green building movement should prioritize pro-environmental behaviors and associated environmental beliefs to support green building policies, guidelines, and tools.

Keywords: green building; pro-environment behaviors; energy saving; willingness to pay; environmental belief (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
Date: 2017
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