A Cost–Benefit Analysis to Assess the Effectiveness of Frontal Center Curtain Airbag

Bo Kyeong Lee, Eun Jin Han, So Young Sohn, Yong Sun Kim, Jong Young Yoon and Jun Yeol Choi
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Bo Kyeong Lee: Department of Information & Industrial Engineering, Yonsei University, 50 Yonsei-ro Seodaemun-gu, Seoul 03722, Korea
Eun Jin Han: Department of Information & Industrial Engineering, Yonsei University, 50 Yonsei-ro Seodaemun-gu, Seoul 03722, Korea
So Young Sohn: Department of Information & Industrial Engineering, Yonsei University, 50 Yonsei-ro Seodaemun-gu, Seoul 03722, Korea
Yong Sun Kim: Research and Development Division for Hyundai Motor Company and Kia Motors Corporation, Namyang-myun, Whasung-gun, Kyunggi-do 445-706, Korea
Jong Young Yoon: Research and Development Division for Hyundai Motor Company and Kia Motors Corporation, Namyang-myun, Whasung-gun, Kyunggi-do 445-706, Korea
Jun Yeol Choi: Research and Development Division for Hyundai Motor Company and Kia Motors Corporation, Namyang-myun, Whasung-gun, Kyunggi-do 445-706, Korea

Sustainability, 2017, vol. 9, issue 10, 1-17

Abstract: Several new varieties of airbags are under consideration for development. However, their commercialization decision must be backed by a positive Cost–Benefit Analysis (CBA) outcome. In this study, we propose a CBA framework for the frontal center curtain airbag, a newly designed safety system intended to reduce the injury risk of rear-seat passengers. The proposed CBA covers not only economic benefits of the producer but also the effectiveness in sustainable reduction of the fatal and injury rate. In this context, with accumulated field data on road traffic accidents, a forecasting method reflecting the reduced casualties and the market share of vehicle sales associated with frontal center curtain airbag is utilized. Our results suggest that the use of frontal center curtain airbags helps to reduce the number of casualties with a Maximum Abbreviated Injury Scale (MAIS) of 3 or above by 87.4%. Furthermore, both the initial market penetration rate and price of the frontal center curtain airbag significantly influence its socioeconomic benefits. By evaluating the effectiveness of the frontal center curtain airbag, our study can contribute to the decision making for its commercialization.

Keywords: frontal center curtain airbag; vehicle safety system; Cost–Benefit Analysis (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
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