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Green Process Innovation and Innovation Benefit: The Mediating Effect of Firm Image

Yuan Ma (), Guisheng Hou () and Baogui Xin ()
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Yuan Ma: College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China
Guisheng Hou: College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China

Sustainability, 2017, vol. 9, issue 10, 1-15

Abstract: By evaluating green process innovation and its innovator’s benefit including short- and long-term dimensions, we first analyzed the relationship between green process innovation and its benefits. Second, we set up a regression model to test the hypotheses using 267 survey data from coal mining firms in China. Finally, we verified the positive relationship between green process innovation and its long-term benefit, and the non-significant relationship between green process innovation and its short-term benefit, and the mediating effect played by firm image in the long run.

Keywords: green process innovation; firm benefit; firm image; mediating effect (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
Date: 2017
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