NFC Evaluation in the Development of Mobile Applications for MICE in Tourism

David Silva-Pedroza, Ricardo Marin-Calero and Gustavo Ramirez-Gonzalez
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David Silva-Pedroza: Department of Telematics, Faculty of Electronic Engineering and Telecommunications (FIET), University of Cauca, Popayán, Cauca 190001, Colombia
Ricardo Marin-Calero: Department of Telematics, Faculty of Electronic Engineering and Telecommunications (FIET), University of Cauca, Popayán, Cauca 190001, Colombia
Gustavo Ramirez-Gonzalez: Department of Telematics, Faculty of Electronic Engineering and Telecommunications (FIET), University of Cauca, Popayán, Cauca 190001, Colombia

Sustainability, 2017, vol. 9, issue 11, 1-20

Abstract: This paper presents an analysis and implementation of a service for the deployment of events in the Meetings, Incentives, Conferences, and Exhibitions (MICE) category, to answer the question: how can Near Field Communication (NFC) and mobile applications contribute to the development of tourism in the MICE category? First is an analysis of the applications that are currently on the market and an extraction of the features of greater relevance; later, we define the functionalities for our service, and finally we provide a performance test in a MICE-type event, the seventh Seminar on Emerging Technologies in Telecommunications “TET 2016” developed in Popayán, Colombia and the results of the experience are analyzed. The use of NFC technology with a mobile application allows the experience to be improved when a MICE event was made, for both the user and the organizer.

Keywords: NFC; MICE; event tourism; smart tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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