Measuring Corporate Social Responsibility in Gambling Industry: Multi-Items Stakeholder Based Scales

Jian Ming Luo, Chi Fung Lam, Ka Yin Chau, Hua Wen Shen and Xin Wang
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Jian Ming Luo: Faculty of International Tourism and Management, City University of Macau, Macau, China
Chi Fung Lam: Department of Finance, The Chinese University of Hong Kong, Hong Kong, China
Ka Yin Chau: Faculty of International Tourism and Management, City University of Macau, Macau, China
Hua Wen Shen: Faculty of International Tourism and Management, City University of Macau, Macau, China
Xin Wang: Faculty of International Tourism and Management, City University of Macau, Macau, China

Sustainability, 2017, vol. 9, issue 11, 1-18

Abstract: Macau gambling companies included Corporate Social Responsibility (CSR) information in their annual reports and websites as a marketing tool. Responsible Gambling (RG) had been a recurring issue in Macau’s chief executive report since 2007 and in many of the major gambling operators’ annual report. The purpose of this study was to develop a measurement scale on CSR activities in Macau. Items on the measurement scale were based on qualitative research with data collected from employees in Macau’s gambling industry and academic literature. First and Second Order confirmatory factor analysis (CFA) were used to verify the reliability and validity of the measurement scale. The results of this study were satisfactory and were supported by empirical evidence. This study provided recommendations to gambling stakeholders, including practitioners, government officers, customers and shareholders, and implications to promote CSR practice in Macau gambling industry.

Keywords: gambling operator; CSR; RG; measurement scale; Macau (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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