Develop Eco-Friendly Enterprise: Aligning Enablers with Strategy

Ching-Torng Lin, Yu-Hsuan Chang and Chuanmin Mi ()
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Ching-Torng Lin: Department of Information Management, Dayeh University, Changhua 51591, Taiwan
Yu-Hsuan Chang: Program in Management, Dayeh University, Changhua 51591, Taiwan

Sustainability, 2017, vol. 9, issue 4, 1-19

Abstract: Environmental friendliness has been regarded as a fundamental characteristic of sustainability and competitiveness, yet such eco-friendliness is often not performed well. Based on the relationship matrix in the Quality Function Deployment (QFD) method and fuzzy logic, this paper presents an original integrated approach that, by linking competitive bases, green capabilities, and providers, aims at identifying the most appropriate providers to be implemented by companies starting from competitive characteristics. As an illustration, an international electronics-related manufacturing firm’s eco-friendliness developing project is cited which provides evidence of a robust method that can improve the eco-friendliness of an enterprise and enhance competitive advantage. The approach allows for avoiding the risk of misalignments between green providers and competition requirements for practitioners that seek to implement green supply chain management systems.

Keywords: eco-friendly enterprise; fuzzy QFD; fuzzy green integrated capability index; green evaluation. (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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