Drivers, Barriers and Benefits of the EU Ecolabel in European Companies’ Perception

Fabio Iraldo and Michele Barberio
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Fabio Iraldo: IEFE–Institute for Environment and Energy Economics, Bocconi University, 20136 Milan, Italy
Michele Barberio: IEFE–Institute for Environment and Energy Economics, Bocconi University, 20136 Milan, Italy

Sustainability, 2017, vol. 9, issue 5, 1-15

Abstract: To date, only a few studies have investigated the attitude of companies towards the EU Ecolabel. This article intends to provide an updated portrait of what are the main motivations that push companies to use the EU Ecolabel, the benefits that companies perceive as deriving from it and the barriers that companies perceive as hindering uptake. In order to answer to these research questions, we have used the data collected by the empirical survey on the EU Ecolabel that ran from April to July 2014. Evidence emerging from the survey shows that companies deem that the EU Ecolabel added-value lies in it being a useful “showcase” tool of their eco-innovation efforts, potentially able to close the information gap with the market (made of consumers above all, but also retailers and public procurers) about their products and services’ environmental performance. However, there is evidence throughout the study that, although the EU Ecolabel brings some market rewards, these are fewer than those expected by companies when they first decide to apply for the EU Ecolabel. This is linked to the lack of awareness of the EU Ecolabel by consumers and to the insufficient and inadequate promotion and support granted by public institutions.

Keywords: EU Ecolabel; Ecolabels; ecoinnovation; drivers; barriers; benefits; survey; European businesses (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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