An Analysis of CSR on Firm Financial Performance in Stakeholder Perspectives

Seungwoo Oh, Ahreum Hong and Junseok Hwang
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Seungwoo Oh: Technology Management, Economics and Policy Program, Seoul National University, Seoul 08826, Korea
Ahreum Hong: Graduate School of Technology Management, Kyung Hee University, Yongin 17104, Korea
Junseok Hwang: Technology Management, Economics and Policy Program, Seoul National University, Seoul 08826, Korea

Sustainability, 2017, vol. 9, issue 6, 1-12

Abstract: Sustainable growth can be a source of success for firms. Corporate social responsibility (CSR) is a key tool for sustainable growth. However, should firms invest in CSR without having confidence in the effects and methods of CSR? This study explored the R&D, technology commercialization, and CSR motivation as core competencies that enhance corporate performance through CSR from a normative perspective—the stakeholder’s perspective. The purpose of this study was to investigate both strategic and traditional CSR’s relationships with financial performance based on the confidence in the effectiveness of CSR. Another important objective of this study was to explore management factors that influence strategic CSR. Firms consider R&D and technology commercialization as strategic management factors. Therefore, this study analyzed the influence of these strategic management factors along with CSR motivations, which may influence strategic and traditional CSR.

Keywords: corporate social responsibility; strategic CSR; R&D; technology commercialization; performance (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (19)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:9:y:2017:i:6:p:1023-:d:101492

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